I conducted a survey to see what my target audience looks for in as film, so that I can use this for my final. I didn't ask anything about gender,race or class since my film is to draw in audiences of all gender, races and classes.
The average age of my participants were in my target audience. Some of the older audiences would also be likely to watch my film, but they will not be target as much when it comes to marketing.
This was a key question to find out about my target audience. My participants fit into most of the categories but overall they say they are mainstreamers. This would mean I would have to market my film to the mainstream audience, and perhaps advertise my film as if it would be a franchise like Paranormal Activity.
It appears that most of my participants enjoy comedies. However I can use this for my advantage, by adding dark humour instead of the usual slapstick comedy. Horror, drama and action/adventure all got the second most amount of votes This is good since my film can fit into those genres.
I asked participants who their favourite director was so that I can look at what these directors to to be successful and use their techniques for my film.
All participants gave the same answer overall; that the story needs a cliffhanger. I have already planned to do this for my film so hopefully I can engage my audience when they watch it.
I also asked if there are any similar films I can look at. Most results were unhelpful as not many films fit into my specific genre.
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